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Cloud Datalake: Amazon and Azure
A data lake is a centralized repository that allows you to store all your structured and unstructured data at any scale. You can store your data as-is, without having to first structure the data, and run different types of analytics—from dashboards and visualizations to big data processing, real-time analytics, and machine learning to guide better decisions.
The value of a Data Lake
The ability to harness more data, from more sources, in less time, and empowering users to collaborate and analyze data in different ways leads to better, faster decision making. Examples where Data Lakes have added value include:
Improved customer interactions
A Data Lake can combine customer data from a CRM platform with social media analytics, a marketing platform that includes buying history, and incident tickets to empower the business to understand the most profitable customer cohort, the cause of customer churn, and the promotions or rewards that will increase loyalty.
Improve R&D innovation choices
A data lake can help your R&D teams test their hypothesis, refine assumptions, and assess results—such as choosing the right materials in your product design resulting in faster performance, doing genomic research leading to more effective medication, or understanding the willingness of customers to pay for different attributes.
Increase operational efficiencies
The Internet of Things (IoT) introduces more ways to collect data on processes like manufacturing, with real-time data coming from internet connected devices. A data lake makes it easy to store, and run analytics on machine-generated IoT data to discover ways to reduce operational costs, and increase quality.
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Build your Data Lakes in the cloud on AWS
AWS provides the most secure, scalable, comprehensive, and cost-effective portfolio of services that enable customers to build their data lake in the cloud, analyze all their data, including data from IoT devices with a variety of analytical approaches including machine learning. As a result, there are more organizations running their data lakes and analytics on AWS than anywhere else with customers like NETFLIX, Zillow, NASDAQ, Yelp, iRobot, and FINRA trusting AWS to run their business critical analytics workloads.
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